SMM Conference Information
Conference Name: 2025 SMM 2nd Southeast Asia Automotive Supply Chain Conference
Conference Date: June 16-17
Conference Venue: Hyatt Regency Bangkok Suvarnabhumi, Bangkok, Thailand
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Guest Introduction

Xin Guan, male, born in February 1984, started working in August 2007, holds a Bachelor of Engineering from Hunan University. Currently serves asDeputy General Manager of Changan Automobile Southeast Asia Co., Ltd..
Xin Guan has been engaged in the automotive industry for nearly 17 years. As the manager of Changan Automobile'sfirstinternational organization integrating R&D, production, supply, and sales in Southeast Asia, his systematic manufacturing management capabilities are comprehensive, and he has extensive experience in overseas market development and international team management. He is a key figure at Changan Automobile Co., Ltd.
Mr. Liming Zhao is pleased to participate in the Automotive Supply Chain Conference organized by SMM on June 16-17, 2025, in Thailand. He will join theRoundtable Forum: Construction and Optimization Path of Localized Supply Chain in Southeast Asia, anddiscuss and promote the healthy and sound development of the EV industry in Southeast Asia with everyone.
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Participant Groups
Automakers/Parts Suppliers/Processing Enterprises (Aluminum Processing, Automotive Steel, etc.);
Suppliers/Battery and Recycled Metal Recycling Enterprises;
Trade/Technology/Equipment/Finance/Logistics/Other Third-party Service Providers;
Government, International Organizations, Associations, Universities, Media, etc.;

Participant Categories
Conference Agenda
DAY 1
·08:00-08:50
Registration and Morning Tea
Opening Ceremony, Welcome Speech by SMM Leadership
Latest Policies on the Automotive Industry in Southeast Asia
Brand Building and Differentiation Strategies for Automotive Brands in the Southeast Asian Market
Tea Break
Roundtable Forum:Construction and Optimization Path of Localized Supply Chain in Southeast Asia
Guest Speakers:
·Martin Knoss - Robert Bosch Automotive Technology (Thailand) Co., Ltd. - Regional President for ASEAN Market Segmentation of Passenger Cars, Commercial Vehicles, and Off-road Vehicles
·Harendra Saksena - Ather Energy - Chief Procurement Officer
·Peter Klöpfer - Rutronik - Senior Manager
·Ming Ma - Joyson Safety Systems (Thailand) - General Manager
·Yoshinobu Egawa - SIIX - China Region Head
·Xin Guan - Changan Automobile Southeast Asia Co., Ltd. - Deputy General Manager
Roundtable Forum:Southeast Asia Automotive Supply Chain - Import Matters (Service, Price, Localization Possibility)
Guest Speaker:
Yanting Yi - SMM Information Technology Co., Ltd. - VP
Invited Enterprises:Baosteel Thailand, Shougang Thailand, Lizhong Group, Delta Aluminum Co., Ltd., Anhui Xinbo
Lunch + Networking Session
Roundtable Forum:Research on the Acceleration of Electrification and Localization of Core Components in Thailand
Guest Speakers:
·Xiaolong Xu - Inovance United Power System (Thailand) Co., Ltd. - Deputy General Manager
·Ross - OEM Chip Head
Invited Enterprises:Shanghai Edrive, SVOLT Energy Technology, Gotion High-tech, BOI, Thailand Automotive Association
Silicon Steel for New Energy Motors
Guest Speaker:
Hunan Hongwang New Material Technology Co., Ltd.
Tea Break
Roundtable Forum:Charging Pile Infrastructure: Unlocking the Last Mile of the New Energy Revolution in Southeast Asia
Guest Speakers:
·Liming Zhao - Teld Southeast Asia Region - Overseas Sales Director
·Soravis Sithicharoe - Gentry Venture Capital Head (Charging Pile Business)
TBD Speech
Guest Speaker:
Guangzhou Futures Exchange
Roundtable Forum:Southeast Asia Investment and Factory Establishment Mode Selection: Pros and Cons of Joint Ventures and Wholly-owned Enterprises
Invited Enterprises:Thairung, CP Group, Toyota, Honda, SAIC MG, Foton, Wholly-owned Chinese Enterprises
TBD Speech
Cocktail Dinner
DAY 2
TBD Speech
Roundtable Forum:Global Market Order Logic for Local Supply Chain in Southeast Asia
Invited Enterprises:ZF Asia Pacific, BMW Asia Pacific, Faurecia Asia Pacific, Mercedes-Benz Asia Pacific
Tea Break
Roundtable Forum:Battery Material Supply Chain - Battery Cell Chemical Materials: Possibility of Southeast Asia Linkage
Guest Speakers:
·Tony - Sunwoda Power Technology (Thailand) Co., Ltd. - General Manager
·Rui Liu - Innovia (Malaysia) New Material Technology Co., Ltd. - Chairman
·Changseok Kim - Tinci - Sales Director for Electrolyte Division in Japan, South Korea, and Southeast Asia
Invited Enterprises: Anode Enterprises, Cathode Material Enterprises, Battery Factories
Lunch + Networking Session
Automaker Parts Demand Matching Session
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【Conference Promotion】
2025 SMM 2nd Southeast Asia Automotive Supply Chain Conference
【Date】June 16-17
【Location】Bangkok, Thailand



