OBJECTIVES

In order to obtain a deep understanding of the status as well as the growth of aluminium consumption in China’s automotive industry, Client seeks to conduct a large-scale survey with SMM.

PROCESS

Methodology

Bottom-Up Methodology, meaning that automobile market was categorized by vehicle types, while the automotive parts industry was categorized by major parts using aluminum, including wheel, body-in-white, body parts, engine and etc.

In-Depth interview of auto makers, automotive parts producers, maintenance factories, aluminum fabricators and industry experts.

Sample Size

200+ telephone and on-site interviews across the entire industry chain.

Project Time

12 weeks

DELIVERABLES

Unit consumption of major automotive parts

Quantitative analysis of aluminum consumption growth with key influence factor

The future trend of China’s automobile industry

PROJECT RESULTS

Client’s understanding of aluminum usage in China’s automobile industry

Purchasing behavior of auto makers in China

Growth and development analysis of aluminum consumption