SMM

08:00-09:00

Registration and Morning Tea

09:00-09:10

Opening Ceremony, Welcome Speech by the Host

09:10-09:20

Speeches by the Vice Chairman and Secretary General of China EV100 and Leaders of SMM

09:20-09:40

Latest Policies on the Automotive Industry in Southeast Asia

Topic Logic: Thailand's EV3.0 and Revised Policy EV3.5

09:40-10:00

Automobile Brand Building and Differentiation Strategies in the Southeast Asian Market

Topic Logic:

1. Cultivating Brand Awareness: The Japanese and South Korean markets are mature.

2. Cultural Differences: There are significant cultural differences among Southeast Asian countries, and brands need to fully consider local cultural characteristics during the brand-building process. For example, consumers in the Thai market prioritize luxury and comfort, while those in the Malaysian market may place greater emphasis on the practicality and cost-effectiveness of vehicles.

10:00-10:25

Tea Break

10:25-11:25

Roundtable Forum: Construction and Optimization Pathways for Localized Supply Chains in Southeast Asia

Guest Speakers:

·Martin Knoss, Regional President for Passenger Cars, Commercial Vehicles, and Off-Road Vehicles, ASEAN Market Segment, Power Solutions Division, Robert Bosch Automotive Technology (Thailand) Co., Ltd.

·Harendra Saksena, Chief Procurement Officer, Ather Energy

·Peter Klöpfer, Senior Manager, Rutronik Elektronische Bauelemente GmbH

·Ma Ming, General Manager, Joyson Safety Systems (Thailand)

Topic Logic:

1. Possibility of Diversified Localized Cooperation Pathways: Under the requirement of a certain average localization rate in various countries, the original industry chain may not fully follow suit.

What are the possibilities for diversified cooperation among the industry chains of China, Europe, the United States, Japan, and local countries? How do enterprises from various parties view this issue?

2. Unstable Supply Chain: The relatively complex political and economic environment in Southeast Asia may lead to instability in the supply chain.

3. High Logistics Costs: For example, the varying levels of industrial development in different regions of Indonesia can lead to increased costs when transporting goods from one port to another.

11:25-11:55

Roundtable Forum: Southeast Asia Automotive Supply Chain - Import Matters (Services, Pricing, and Landing Support Possibilities)

Guest Speakers:

Yi Yanting, VP, SMM Information Technology Co., Ltd.

Topic Logic:

1. Material Pricing: The information asymmetry in the material market in Southeast Asia leads to low price transparency.

How should imported materials be priced after landing? What about service support? What if local materials are even less transparent and not recognized by end-users?

2. Difficulty in Supplier Management: The large number of suppliers in Southeast Asia with varying management levels may lead to price opacity and instability. For example, some suppliers may adopt a low-price strategy to secure orders but may have hidden risks in product quality and delivery dates.

12:10-14:00

Lunch + Networking Session

14:00-15:00

Roundtable Forum: Research on the Acceleration of Electrification and Localization of Core Components in Thailand

Guest Speakers:

·Xu Xiaolong, Deputy General Manager, Inovance United Power Systems (Thailand) Co., Ltd.

·Ross, Head of a Certain OEM Chip Division

Topic Logic:

Accelerating the Localization of Core Components is a Trend: Issues such as local government policies, core component supply chains, implementation, and talent follow-up.

15:00-15:30

To Be Determined Speaker

15:30-16:00

Tea Break

16:00-16:20

To Be Determined Speaker

16:20-16:40

To Be Determined Speaker

16:40-17:20

Roundtable Forum: Selection of Investment and Factory Construction Models in Southeast Asia: Analysis of the Pros and Cons of Joint Ventures and Wholly-Owned Subsidiaries

Topic Logic:

1. Difficulty in Choosing Partners: In a joint venture model, enterprises need to select suitable partners. However, in Southeast Asia, there may be numerous and uneven partners, making it difficult to choose.

For example, some partners may lack technical capabilities or management experience, making it challenging for joint ventures to achieve the expected results.

2. Cultural Conflicts: Joint ventures may face issues related to cultural conflicts. For instance, when Chinese enterprises collaborate with local enterprises, differences in management philosophies and work styles due to cultural disparities may lead to unsmooth cooperation.

3. High Risks in Sole Proprietorship: Under the sole proprietorship model, enterprises need to independently bear all risks and challenges. For example, policy changes and market fluctuations may lead to difficulties in the operation of sole proprietorships.

18:30-20:30

Cocktail Dinner

09:00-09:30

Forward-Looking Feasibility of Integrated Die Casting in Thailand

09:30-09:20

Roundtable Forum: Logic of Global Market Supporting Orders for Southeast Asia's Local Supply Chain

Discussion Logic:

1. How do customers from markets other than the local market perceive such a large-scale shift in the industry supply chain?

2. What are the new requirements for products or compliance after the shift?

10:20-10:50

Tea Break

10:50-11:40

Roundtable Forum: Possibility of Linkage in Southeast Asia for the Battery Materials Supply Chain - Battery Cell Chemical Materials

Guest Speakers:

·Tony - General Manager, SEVB Technology (Thailand) Co., Ltd.

·Liu Rui - Chairman, Innowave (Malaysia) New Materials Technology Co., Ltd.

· Jin Changxi - Sales Director for Japan, South Korea, and Southeast Asia, Electrolyte Division, Tinci Materials

Discussion Logic:

1. Risks of Trade Barriers: Despite the many advantages in Southeast Asia, uncertainties in the international trade environment may still impact the battery materials supply chain.

For example, trade barriers such as anti-dumping and countervailing duty investigations may increase operational costs and market risks for enterprises.

2. Technical Standards and Certifications: Different countries have varying technical standards and certification requirements for battery products, necessitating enterprises to invest more resources to meet market access requirements.

This may pose certain challenges to the layout of the battery materials supply chain in Southeast Asia.

3. Supply Chain Stability: Relying on local raw material supplies may face risks of supply disruptions or price fluctuations.

Therefore, enterprises need to strengthen supply chain management and risk control to ensure a stable supply of raw materials and cost control.

11:40-13:00

Lunch + Networking Session

14:00-17:30

Automaker Demand Matchmaking Meeting