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Weak demand in the Chinese and European markets led to a 7% decline in Mercedes-Benz's global deliveries in Q1.
Apr 10, 2025, at 9:06 am
German luxury car manufacturer Mercedes-Benz announced on April 7 that its global sales of passenger cars and light commercial vehicles in Q1 this year dropped 7% YoY to 529,200 units from 568,400 units in the same period last year, affected by declining demand in the Chinese and European markets.
Regionally, Mercedes-Benz passenger car brand sales in Europe reached 148,700 units in Q1, down 7% YoY, with sales in Germany at 45,300 units, down 10% YoY. In Asia, sales were 199,800 units, down 5% YoY, with sales in China at 152,800 units, down 10% YoY. In North America, sales were 76,900 units, up 4% YoY, with US sales at 67,400 units, up 1% YoY. In other regions, sales were 20,900 units, up 16% YoY.
By powertrain type, Mercedes-Benz Group's pure EV sales in Q1 fell 10% YoY to 45,500 units, which the group attributed mainly to the discontinuation of the electric smart model in Europe and market volatility in some key regions. Plug-in hybrid (PHEV) models performed strongly in Q1, with global sales up 8% YoY, driven by robust demand in the US market.
In terms of market segments, Mercedes-Benz's high-end car sales in Q1 were 65,100 units, down 2% YoY, accounting for 14.6% of the brand's total sales. Among them, Mercedes-AMG model sales rose 17% YoY, with growth across all regional markets. Mercedes G-Class SUV sales climbed 18% YoY. In the Chinese market, Mercedes-Benz successfully maintained its leading position in the million-yuan luxury car segment in Q1.
Mercedes-Benz's core model series saw global sales decline 2% YoY to 263,400 units in Q1, with the popular GLC SUV and E-Class sedan models particularly standing out, with sales up 14% and 32% respectively. In the entry-level market, the company's global car sales in Q1 fell 9% YoY to 117,800 units.
