In 2024, the Southeast Asian automotive market demonstrated significant growth potential. From January to October, total vehicle sales in the region reached 2.5561 million units, indicating robust market demand. Among them, Indonesia, Thailand, and Malaysia emerged as the countries with the highest sales, capturing a major share of the market.
Meanwhile, as consumers increasingly prioritize environmental protection and energy efficiency, the adoption rate of electric vehicles (EVs) in Southeast Asia is surging. Government incentives, infrastructure development, and the growing participation of global industry players are collectively driving the rapid growth of the EV market. For instance, Thailand, with its well-established EV manufacturing industry, holds a leading position in Southeast Asia.
Against this backdrop, the 2025 SMM 2nd Southeast Asia Automotive Supply Chain Conference will be held in Bangkok. We sincerely invite industry elites to join us in exploring these challenges and opportunities, and to work together to promote the prosperity and development of the automotive industry in Southeast Asia and beyond.


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Three Reasons to Attend the Southeast Asia Automotive Conference
·Explore Emerging Markets and Gain Insights into Future Trends
Southeast Asia, a vibrant region, is emerging as a new blue ocean for the global automotive industry. Join the 2nd SMM Southeast Asia Automotive Supply Chain Conference to connect with industry elites, conduct in-depth field trips of the local market, and grasp the pulse of future mobility trends.
·Exchange Innovative Technologies and Share Development Achievements
From intelligent driving to new energy vehicles, and from connected cars to smart manufacturing, the Southeast Asia Automotive Conference will gather the most cutting-edge technologies and products. Here, you will have the opportunity to engage in face-to-face exchanges with industry pioneers, share innovative achievements, and spark unlimited inspiration.
·Expand Business Cooperation and Build a Prosperous Industrial Ecosystem
Every encounter has the potential to ignite the spark of collaboration. We provide a platform for you to connect with automotive enterprises in Southeast Asia and around the world, explore cooperation opportunities, and jointly build a more prosperous automotive industry ecosystem.
Get a Sneak Peek at the Exciting Conference Agenda
DAY 1
08:00-08:50
Registration and Morning Tea
08:50-09:00
Opening Ceremony and Welcome Address by SMM Leadership
09:00-09:20
Latest Policies in the Southeast Asia Automotive Industry
09:20-09:50
Automotive Brand Building and Differentiation Strategies in the Southeast Asia Market
09:50-10:15
Tea Break
10:15-11:15
Roundtable Discussion:Pathways to Building and Optimizing Localized Supply Chains in Southeast Asia
Guest Speakers:
·Martin Knoss, Robert Bosch Automotive Technology (Thailand) Co., Ltd. - Regional President, Powertrain Solutions Division, ASEAN Market Segment for Passenger Cars, Commercial Vehicles, and Off-Road Vehicles
·Harendra Saksena, Ather Energy - Chief Procurement Officer
·Peter Klöpfer, Rutronik Elektronische Bauelemente GmbH - Senior Manager
·Ma Ming, Joyson Safety Systems (Thailand) - General Manager
·Yoshinobu Egawa, SIIX - Head of Greater China Region
11:15-12:00
Roundtable Discussion:Southeast Asia Automotive Supply Chain: Import Considerations (Services, Pricing, and Local Implementation Possibilities)
Moderator:
Yi Yanting, VP, SMM Information & Technology Co., Ltd.
12:00-13:30
Lunch + Networking Session
13:30-14:15
Roundtable Discussion:Research on the Acceleration of Electrification and Localization of Core Components in Thailand
Guest Speakers:
·Xu Xiaolong, Inovance United Powertrain Systems (Thailand) Co., Ltd. - Deputy General Manager
·Ross, Head of OEM Chip Division (Name withheld)
14:15-14:45
Silicon Steel for New Energy Motors
Guest Speaker:
Hunan Hongwang New Material Technology Co., Ltd.
14:45-15:10
Tea Break
15:00-15:55
Roundtable Discussion:"Charging Pile Infrastructure: Unlocking the Last Mile of Southeast Asia's New Energy Revolution"
Guest Speaker:
Soravis Sithicharoe Gentry, Head of Venture Capital (Charging Pile Business)
15:55-16:25
TBD Speaker
16:25-17:10
Roundtable Discussion:Selecting Investment and Factory Construction Models in Southeast Asia: Analysis of the Pros and Cons of Joint Ventures and Wholly-Owned Enterprises
17:10-17:40
TBD Speaker
19:00-21:00 Special Cocktail Reception
DAY 2
09:00-09:30
TBD Speaker
09:30-10:20
Roundtable Discussion:Logic of Global Market Support Orders for Southeast Asia's Local Supply Chains
10:20-10:45
Tea Break
10:45-11:35
Roundtable Discussion:Battery Materials Supply Chain: Possibilities for Linking Battery Cell Chemical Materials in Southeast Asia
Guest Speakers:
·Tony, SEVB (Sunwoda Electric Vehicle Battery (Thailand) Co., Ltd.) - General Manager
·Liu Rui, Innowave (Malaysia) New Material Technology Co., Ltd. - Chairman
·Kim Chang-seok, Tinci Materials - Sales Director for Japan, South Korea, and Southeast Asia, Electrolyte Division
11:35-13:00
Lunch + Networking Session
13:30-17:30
Automaker Demand Matchmaking Session

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Review of Past Conference Speakers
Confirmed Guest Speakers
Continuously Updated...


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2025 SMM 2nd Southeast Asia Automotive Supply Chain Conference
【Date】June 16-17
【Venue】Bangkok, Thailand



