According to commercial big data, from January to March this year, sales of consumer goods under the trade-in policy exceeded 433.17 billion yuan, benefiting 60.933 million consumer visits. Specifically, 23.205 million units of six categories of home appliances were sold under the trade-in policy, driving sales of 95.43 billion yuan; 36.32 million digital and smart products were sold as new purchases, driving sales of 109.05 billion yuan.

The operating rate of the enamelled wire industry pulled back 1.33 percentage points to 86.47% this week, with new orders declining 6.95 percentage points. Affected by the continued weakening of home appliance demand, orders at related enamelled wire enterprises were significantly under pressure. Coupled with the upward shift in the center of copper prices, both new orders and operating rates in the industry pulled back in tandem.

This week (April 3 - April 9), the enamelled wire industry's operating rate pulled back to .....

According to SMM, the operating rate of the copper plate/sheet and strip industry was 77.25% in March 2026......

According to information from the Ministry of Commerce, in the first three months of this year, the consumer goods trade-in program delivered remarkable results, with sales exceeding 433.17 billion yuan and benefiting a total of 60.933 million person-times. Specifically, automobile trade-ins contributed 228.69 billion yuan in sales, while sales of new purchases under the home appliance trade-in program, as well as digital and smart products, totaled 204.48 billion yuan.

During the week, the center of copper prices rebounded somewhat. Coupled with the continued weakening in home appliance demand, new orders pulled back by 8.65 percentage points, and the operating rate of machines in the enamelled wire industry declined as expected to 87.8%.

This week (March 27–April 2), the operating rate of machines in the enamelled wire industry pulled back by 8.65 percentage points to .....

According to SMM, the composite operating rate of the enamelled wire industry was 77.76% in March, up 33.91 percentage points MoM and up 3.38 percentage points YoY.

SMM expects the operating rate of the enamelled wire industry to pull back to 73.81 in April. It is understood that by month-end March, new orders in the enamelled wire industry had already pulled back, and the market showed a marked divergence in demand structure. Among them, demand in sectors such as electric power and two-wheelers remained steady and improving, providing effective support to the industry; however, demand in the home appliance segment weakened more than expected, becoming the core variable dragging down overall prosperity, and enterprises remained cautious about the sustainability of April orders.

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