SMM April 30: The CPC Central Committee Political Bureau meeting proposed to "effectively prevent and resolve risks in key areas, strive to stabilize the real estate market, and solidly advance urban renewal." On April 29, the Shenzhen Municipal Housing and Construction Bureau issued a notice to further optimize real estate regulation policies. The Guangdong 15th Five-Year Plan outline calls for accelerating the construction of a new model for real estate development, implementing city-specific policies to increase supply of essential and upgrading housing. Six departments including the Zhuhai Municipal Housing and Urban-Rural Development Bureau optimized and adjusted local real estate policy measures... Industry fundamentals simultaneously recovered at the margin: the latest data from the China Index Academy showed that total bond financing in the real estate sector in March was up 5.7% YoY and up 48.4% MoM, with the financing environment continuing to improve. Meanwhile, new home transactions in Guangzhou rose significantly MoM, leading first-tier cities. Multiple policy dividends, financing improvements, and recovering property market transactions resonated together, jointly driving the real estate development sector higher. As of the market close on April 30, the real estate development sector rose 1.52%. In terms of individual stocks: Jintou Chengkai, Jinrongjie, Wantong Development, Quzhou Development, and Beichen Industrial hit the daily limit, while Zhongzhou Holdings, Greenland Holdings, Sanxiang Impression, Hefei Urban Construction, and Jingtou Development led gains. News [CPC Central Committee Political Bureau Held a Meeting to Analyze and Study the Current Economic Situation and Economic Work] The CPC Central Committee Political Bureau held a meeting on April 28 to analyze and study the current economic situation and economic work. CPC Central Committee General Secretary Xi Jinping presided over the meeting. The meeting noted that since the beginning of this year, the CPC Central Committee with Comrade Xi Jinping at its core has strengthened overall leadership over economic work, taking a holistic and forward-looking approach. All regions and departments have acted proactively and implemented comprehensive policies. China's economy got off to a strong start, with major indicators exceeding expectations, demonstrating strong resilience and vitality. At the same time, there are some difficulties and challenges, and the foundation for sustained and steady economic improvement needs further consolidation. Confidence should be strengthened, and economic work should be pursued with greater intensity and more practical measures. The meeting pointed out the need to effectively prevent and resolve risks in key areas. Efforts should be made to stabilize the real estate market and solidly advance urban renewal. Local government debt risks should be resolved in an orderly manner, with focus on addressing the issue of overdue payments to enterprises. Reform of small and medium-sized financial institutions should be promoted, and confidence in the capital market should be stabilized and strengthened. [Shenzhen Municipal Housing and Construction Bureau Issued a Notice on Further Optimizing and Adjusting Local Real Estate-Related Policies] On April 29, the Shenzhen Municipal Housing and Construction Bureau issued a notice to further optimize real estate regulation policies. Purchase restrictions: eligible resident families can purchase one additional housing unit in Futian, Nanshan, and Bao'an Xin'an Subdistrict; non-Shenzhen-hukou families with valid residence permits can also purchase one unit in the above areas. Housing provident fund: the maximum family loan amount was raised to 1.3 million yuan, with first-home buyers and multi-child families eligible for up to 70% upward adjustment. The new policy takes effect from April 30. [Guangdong 15th Five-Year Plan Outline: Accelerating the Construction of a New Model for Real Estate Development, Increasing Rigid and Improvement-oriented Housing Supply Based on City-specific Policies] The Outline of Guangdong Province's 15th Five-Year Plan for National Economic and Social Development was officially released, mentioning accelerating the construction of a new model for real estate development, improving the housing system featuring multi-entity supply, multi-channel guarantee, and both rental and purchase options, striving to stabilize the real estate market and comprehensively enhancing residential quality. City-specific policies will increase rigid and improvement-oriented housing supply, expand supply of both large and small units, appropriately develop high-quality housing meeting the needs of high-net-worth individuals, and better satisfy diversified improvement-oriented housing demand. [China Index Academy: March Real Estate Bond Financing Total Up 48.4% MoM] Latest data from China Index Academy showed that in Q1 2026, financing support policies for real estate enterprises remained accommodative with more diversified financing instruments. Bond financing scale was flat YoY, with credit bonds and ABS remaining the dominant instruments. In March, total real estate bond financing was up 5.7% YoY and up 48.4% MoM. [Guangzhou New Home Transactions Surge MoM, Leading First-tier Cities] Since the beginning of this year, the Guangzhou real estate market has shown clear signs of recovery. In March, new home volume and prices rose simultaneously, and the "mini spring" momentum continued into April. NBS data showed that Guangzhou new home selling prices were up 0.3% MoM in March, with 7,059 new home online signings citywide, up 241% MoM and up 26.67% YoY. Trading volume and price gains led first-tier cities. Entering April, the Guangzhou market maintained a steady upward trend. According to institutional monitoring, mid-April weekly new home transactions rebounded 5.4% WoW, with project visits and subscriptions in core areas remaining at high levels. By district, Tianhe District, as the core of Guangzhou's main urban area, led the city in transaction activity. In March, Tianhe District new home transactions surged over 500% MoM, ranking first among all 11 districts and becoming the strongest support for this round of Guangzhou's "mini spring." Destocking cycles in core district sub-markets continued to shorten, improvement-oriented demand was concentrated in release, and multiple high-grade projects saw strong sales. (Zhitong Finance) [China Index Academy: National Real Estate Market Still Consolidating at Lows in Q1, Floor Space of New Commercial Buildings Sold Continued to Pull Back YoY] Zhitong Finance APP learned that China Index Academy stated that in Q1 2026, the national real estate market was still consolidating at lows, with the floor space of new commercial buildings sold continuing to pull back YoY. Against this backdrop, quality projects in core cities maintained relatively stable sales performance. According to China Index data, the top 20 projects by sales in key cities in Q1 recorded a combined transaction value exceeding 50 billion yuan, with first-tier city projects occupying 12 spots. CITIC City Development·Xinyue Bay in Nanshan District, Shenzhen topped the list with 6.55 billion yuan in signed contract value, followed by Shenzhen Bay Yunxi and Guangzhou Poly Yuexi Bay in second and third place respectively. [Xinhua Commentary: Stabilization Signals Strengthening, Further Consolidating the Foundation for Real Estate High-Quality Development] The property market's "Golden March, Silver April" is showing initial warmth, with market expectations undergoing positive changes. A series of signals indicate that the real estate market, led by first-tier and hot second-tier cities as "bellwethers," is showing a strengthening trend of stabilization, with industry confidence entering a sustained recovery track. This is not a simple stabilization, but rather the real estate market accumulating momentum to consolidate at lows and recover after undergoing deep adjustment. From adjusting and optimizing housing provident fund policies to the normalization of urban real estate financing coordination mechanisms, from housing trade-in policies to intensified efforts in purchasing existing commercial housing for use as affordable housing, the more precise and forceful policy measures since the beginning of this year have consolidated the foundation for real estate high-quality development. The stable and healthy development of the real estate market is related to economic performance and people's well-being. Against the backdrop of continued advancement of new-type urbanization, optimizing and adjusting existing stock and achieving a higher level of "housing for all" is a requirement for sustainable economic and social development. Looking toward the "15th Five-Year Plan" development goals, accelerating transformation with more precise and forceful measures, balancing short-term market stabilization with long-term institutional improvement, is the way to truly drive real estate to achieve high-quality development. [Lujiazui: Residential Sales Contract Value at 9.343 Billion Yuan in 2025, Up 28% YoY] Lujiazui announced that from January to December 2025, the company achieved real estate leasing cash inflows of 3.763 billion yuan, down 10% YoY; equity leasing cash inflows were 3.071 billion yuan, down 10% YoY. Contract sales of residential properties totaled 9.343 billion yuan, up 28% YoY, with equity contract sales of 6.283 billion yuan, up 25% YoY. Cash inflows from residential property sales reached 10.791 billion yuan, up 76% YoY, with equity sales cash inflows of 7.104 billion yuan, up 64% YoY. Cash inflows from office project sales were 641 million yuan, with equity sales cash inflows of 353 million yuan. Newly started GFA was 163,900 m², and completed GFA was 410,200 m². [China Merchants Shekou Secured Two Land Parcels in Shanghai in One Day, with the Xuhui Botanical Garden Plot at a 25% Premium] On April 21, during Shanghai's third land auction of 2026, the plot xh290-09 in the S031201 unit of Xuhui District was acquired by Shanghai Zhaohui Qingya Real Estate Development Co., Ltd. for 3.3 billion yuan after 82 rounds of bidding, at a floor price of approximately 87,000/m² and a premium rate of 25%. Excluding the 3,500 m² of mandatory construction, the available-for-sale floor cost was approximately 96,000/m². The plot attracted 9 bidders, including Shanghai Chengtou, China Merchants Shekou, CNOOC, the "C&D+Xiangyu" consortium, Yuexiu, the "Poly+West Bund" consortium, CR Land, Greentown, and the "Jinmao+Qingneng" consortium. [Six Departments Including Zhuhai Municipal Housing and Urban-Rural Development Bureau Optimized and Adjusted Local Real Estate Policy Measures] Six departments including Zhuhai Municipal Housing and Urban-Rural Development Bureau issued a notice on optimizing and adjusting local real estate policy measures. The notice proposed optimizing housing provident fund loan policies. First, raising the maximum housing provident fund loan limits. For those eligible for provident fund loans, the maximum personal housing loan limits for single and dual-contributor employee families were adjusted from 800,000 yuan to 1 million yuan and from 1.3 million yuan to 1.5 million yuan, respectively. Second, expanding the scope of home purchase support for multi-child families. When multi-child families purchase a second self-use residence and apply for provident fund loans, the loan amount may be increased by 20% above the eligible loan amount, but shall not exceed the city's maximum provident fund loan limit. Third, raising the loan amount increase ratio for purchasing green buildings. When contributing employees purchase commercial housing that meets the national two-star green building standard or commercial housing certified as prefabricated construction projects, the loan amount may be increased by 20% above the eligible loan amount, but shall not exceed the city's maximum provident fund loan limit; for commercial housing meeting the national three-star green building standard, the loan amount may be increased by 30% above the eligible loan amount, but shall not exceed the city's maximum provident fund loan limit. [Foshan Launched Trade-in Program for Commercial Housing!First batch involving 22 housing projects] Recently, the "Notice on Organizing the First Batch of Commercial Housing 'Trade-in' Program by Foshan Municipal Housing and Urban-Rural Development Bureau" was officially released. This is not a simple encouragement document, but a systematic solution to unblock replacement bottlenecks through model innovation and a policy package. It promotes the real estate market's transition from "one-sided transactions" to "a virtuous cycle between existing and incremental housing," achieving a win-win outcome for residents, enterprises, and the market. The innovation of Foshan's trade-in policy lies in introducing multiple real estate enterprises to participate jointly: Foshan Anju, Chancheng Anju, Nanhai Youju, Shunde Chengtie, Gaoming Airport Construction, and Sanshui Anju serve as acquisition entities; Foshan Chengfa, Foshan Urban Renewal, Foshan Lianzhi, Heyue Yaji, Shunkong Chengtou, Yongdeli Commerce, Sanshui Chanfa, and Miaohui Real Estate provide new housing sources. This model determines the value of existing homes through negotiation, sets a "contract termination protection period" to avoid blindly pushing for lower prices, thereby completing the "sell old, buy new" closed loop and serving as a market stabilizer. [China Real Estate News: Make good and flexible use of policies to strengthen efforts in stabilizing the property market] China Real Estate News published a commentary article. In this opening year, the real estate market achieved encouraging results in its upward and stable trajectory. In terms of transaction data, from Shanghai, Beijing, and Shenzhen, to Nanjing, Hangzhou, Changchun, Yinchuan, and Dalian, and further to Yichang, Ningbo, and Yantai across all city tiers, the property market at the start of this year exuded signs of recovery. Both new and second-hand housing markets showed clear momentum of activity, with cities like Shanghai and Beijing even showing obvious transaction expansion signals. In March, Shanghai's second-hand housing online signed transactions reached 31,215 units, the highest in nearly five years; Beijing's new commercial housing transactions exceeded 3,600 units, more than tripling from February. From the national perspective, the property market also exhibited increasingly strong structural recovery characteristics. Real estate stable development has always been closely linked to financial and tax policy. Every subtle policy optimization and empowerment adds "lubricant" at critical junctures of market operation, reducing the "friction coefficient." Currently, the market has shown a positive "Golden March, Silver April" trend, which is also a critical period for efforts to stabilize the real estate market. Local governments should strive to act where policies can make a difference and intensify efforts where action is warranted. This approach is ultimately anchored in the two short-term and long-term goals of stabilizing the real estate market and promoting high-quality development of real estate, continuously enhancing the certainty and sustainability of China's real estate stability and high-quality development. [Jiangsu Taizhou: Encouraging State-Owned Enterprises and Real Estate Development Enterprises to Launch Shared-Ownership Commercial Housing for Sale to Young People, New Urban Residents and Other Groups] The Notice on Implementing Several Measures to Stabilise the Real Estate Market, jointly issued by the Taizhou Municipal Housing and Urban-Rural Development Bureau and the Municipal Finance Bureau, officially took effect on the 17th. It proposed increasing housing purchase support for "young and new resident groups," implementing loan interest subsidies for "young talents." For young talents who use housing provident fund and commercial loans to purchase their first new commercial housing in the urban area, a 2% fiscal interest subsidy on the loan amount will be provided annually for a period of 2 years. Meanwhile, it supports shared-ownership commercial housing pilot programmes, encouraging state-owned enterprises and real estate development enterprises to launch shared-ownership commercial housing for sale to young people, new urban residents and other groups. [NDRC: Focusing on Expanding Effective Domestic Demand, to Formulate the 2026–2030 Implementation Plan for Expanding Domestic Demand Strategy] On 17 April, the State Council Information Office held a thematic press conference in the series of "Getting Off to a Good Start in the 15th Five-Year Plan Period," introducing the high-quality economic and social development during the 15th Five-Year Plan period. Wang Changlin, Deputy Director of the National Development and Reform Commission (NDRC), stated that since the beginning of this year, the economy has shown positive changes, with notable improvements on both the supply and demand sides, better playing the role of a global economic stabiliser, and performing better than the expectations of many institutions and experts in and outside China. Going forward, efforts will focus on five areas. First, implementing a macro policy package, preparing a batch of comprehensive policy measures in advance and rolling them out in a timely manner as needed; second, focusing on expanding effective domestic demand, formulating the 2026–2030 implementation plan for expanding domestic demand strategy, and promoting the early commencement of qualified major projects; third, strengthening scientific and technological innovation, accelerating the development of emerging industries, deeply implementing the AI+ initiative, fostering new forms of intelligent economy, thoroughly implementing the spirit of the national services industry conference, and advancing the mechanism for expanding the services sector; fourth, intensifying efforts to stabilise employment and boost incomes, implementing the action plan for stabilising jobs, expanding capacity and improving quality, formulating and implementing income growth plans for urban and rural residents, strengthening inclusive and basic livelihood programmes, and enhancing social security for vulnerable groups; fifth, consolidating the foundation for safe development, making every effort to ensure supply and stabilise prices of energy resources, grain and other important livelihood commodities, accelerating the construction of a new-type energy system, and working to stabilise the real estate market. [National New Commercial Housing Sales Reached Approximately 1.73 Trillion Yuan in Q1, with the "Little Spring" Rally Driving Month-on-Month Increases in Both Volume and Price in March] On 16 April, the National Bureau of Statistics (NBS) released the basic situation of the national real estate market for January–March 2026. Data showed that in Q1, the decline in national commercial housing sales narrowed significantly compared to the first two months. Driven by the "mini spring boom," both volume and price rose in March alone. However, supply-side indicators such as development investment and new construction starts remained in a downward range, with the overall market still consolidating at lows and recovering. Wang Xiaoqiang, chief analyst at Linping Residential Big Data Research Institute, noted that in terms of monthly performance, national new commercial housing saw both volume and price rise in March, with sales area and sales revenue up 10.1% and 10.9% YoY respectively, and an average selling price of 8,870 yuan/m², up 0.7% MoM. Driven by the traditional spring peak season, trading volume in March rebounded significantly from February. However, based on cumulative data, Q1 national new housing transactions remained weaker than the same period last year, with the market still in a consolidation phase. [Zhengzhou Introduces 8 New Housing Policies] On April 10, the Zhengzhou Housing Security and Real Estate Administration Bureau issued the "Notice on Further Stabilizing the Real Estate Market." 1. Supporting young people in home purchases. Financial institutions are encouraged to offer specialized financial products and services to young people under 35 who come to Zhengzhou for employment or entrepreneurship, better meeting their diversified housing credit needs. 2. Strengthening home purchase support for multi-child families. Multi-child families that already own one home locally may apply for housing provident fund loans with a maximum loan amount 20% higher than the family's first-home loan cap when purchasing another commercial residence. 3. Implementing down payment ratios for commercial property loans. Financial institutions are guided to implement the policy of a minimum down payment ratio of no less than 30% for commercial property purchase loans. 4. Clarifying standards for determining the number of homes owned. When purchasing a new home within the city, only the buyer's housing status in the administrative district where the intended property is located will be checked; those with no housing will be recognized as first-home buyers. 5. Optimizing provident fund loan application conditions. Before December 31, 2026, when applicants meet other existing loan conditions and have no outstanding provident fund loan balance, they may apply for housing provident fund loans under first-time loan policies when purchasing upgrade housing. 6. Increasing affordable rental housing supply. Through multiple channels including acquisition, new construction, and conversion, supply will be effectively increased, with 10,000 units allocated in 2026; the application and allocation process will be optimized to improve efficiency and fairness, leveraging housing's role in attracting and retaining talent. 7. Improving supporting public services. Families that have purchased commercial housing and actually moved in may enjoy basic public services such as school district enrollment for school-age children by presenting their online-registered commercial housing sales contracts. 8. Implementing a "one property, one code" system for second-hand housing. Information disclosure in the second-hand housing market will be strengthened, with enhanced property verification and code assignment. Using trading platforms such as "Zheng Hao Fang" and "Zheng Fang Trading Network" to complete ownership verification and generate a unique property verification code, achieving "one property, one code" for second-hand housing. [CRIC Real Estate Research: The top 20 real estate enterprises by new agency construction scale in Q1 saw new contracted construction area up 11% YoY] According to Zhitong Finance, CRIC Real Estate Research reported that in Q1 2026, the top 20 real estate enterprises by new agency construction scale achieved new contracted construction area of 50.437 million m², up 11% YoY. Compared with the 16% growth rate of the top 20 enterprises in 2025, this represented a slowdown of 5 percentage points; however, it was 5 percentage points higher than the growth rate in Q1 2025. Overall, competition in agency construction business expansion remained intense, with deep differentiation emerging among enterprises. [Shanghai Second-hand Home Monthly Transactions Returned to 30,000 Units for the First Time in 5 Years! Multiple New Home Projects Plan to Gradually Reduce Discounts] For the first time in 5 years, Shanghai's monthly second-hand home transactions returned to the 30,000-unit threshold, with the "Golden March" market rally delivering strongly. According to data from the Shanghai Real Estate Transaction Center's official website "Online Real Estate," in March, cumulative online signings of second-hand homes in Shanghai reached 31,215 units, hitting the highest level in nearly 5 years since March 2021. Li Gen, head of Shanghai Lianjia Research Institute, stated that the "mini spring rally" in Shanghai's second-hand housing market in March was robust, with transaction data confirming a strong return of market confidence. Citywide second-hand home trading volume not only grew 6% YoY from March last year but also surged 37% from January this year. The heated second-hand housing market was also gradually transmitting to the new home market. Shanghai Centaline Property data showed that in March, the transaction area of newly built commercial residential properties in Shanghai reached 563,000 m², surging 251.6% MoM, an unprecedented rebound. Notably, as the market recovered, signals of narrowing discounts and stabilizing prices in the new home market began to emerge. Among them, Poly Duhui Hexu had previously announced that transaction prices for townhouse units on sale would be raised by 0.5% across the board starting March 9; starting March 23, discounts were further tightened. In addition, Jinhai Yunshu, Huafa Haishang Duhui, Yijiang Zhendi and other projects also plan to gradually reduce discounts starting April. [China Index Academy: Top 100 Enterprises' Total Land Acquisition Amounted to 146.52 Billion Yuan in January–March] The latest "Top 100 National Real Estate Enterprises by Land Acquisition in January–March 2026" ranking released by China Index Academy showed that in January–March 2026, the total land acquisition amount of the top 100 enterprises was 146.52 billion yuan, down 49.4% YoY, with the decline narrowing by 3.0 percentage points MoM. After the Chinese New Year holiday, land supply and transactions recovered across various regions. Hot topic land parcels were offered in cities such as Shanghai and Hangzhou, and developers' land acquisition intensity rebounded MoM, with the decline in land acquisition value narrowing. In terms of characteristics, premium land parcels in core cities attracted intense competition, with state-owned enterprises remaining the dominant buyers. Voices from Various Parties Rajiv Batra, a strategist at JPMorgan in Singapore, said Hong Kong's property recovery is spreading to major mainland cities, while the lagged wealth effect from China's stock market rebound is helping revive housing demand. "After five years of correction, early signs of recovery have emerged in China's real estate sector in March, potentially approaching a turning point," Batra said. "We are relatively optimistic that China will outperform other emerging markets." Huatai Securities noted in a research report that March real estate data showed marginal improvement in both sales volume and prices, with home prices entering a phase of positive second-order derivative, especially as first-tier cities saw MoM price rebounds, signaling gradual restoration of market confidence. Huatai Securities believes that although the investment side is still hitting bottom, the increasing spontaneity of market recovery has enhanced the sustainability of price improvement and is also expected to bring opportunities for positioning in property stocks. Key recommendations: enterprises with lighter historical burdens or healthier cash flows, preparing for a new round of expansion; enterprises with low valuations and sufficient impairment provisions; enterprises with exposure in regions where the first-order derivative has turned positive; enterprises in existing property transactions and the back-end of the real estate industry chain. CITIC Construction Investment pointed out that in 2025, high-quality development has become the core theme for the property management and commercial management industry. Enterprises have refocused on their core property management service business. As cost reduction and efficiency gains materialize and impairment pressures are gradually released, overall corporate performance has shown positive changes. Enterprise performance has diverged, with some quality property and commercial management companies achieving sustained earnings growth. Against the backdrop of expanding domestic demand, the overall development of the real estate industry continues to be supported by policies. The firm remains optimistic about property management and operational services, recommending leading transaction intermediaries, construction agency service providers, and property enterprises with high service quality and operational efficiency. China Post Securities stated: Overall, the real estate industry is at a critical period of consolidating at lows, structural differentiation, and business model reshaping. The cumulative effect of policies is beginning to emerge, and the worst phase of the market may have passed, but industry recovery will still exhibit structural and gradual characteristics. April to May is a window for trend verification. If a stronger-than-usual off-season with price stabilization materializes, the expectation gap between the "policy bottom" and "earnings bottom" is expected to converge rapidly, improving the risk-reward of positioning for valuation recovery. Conversely, if price pressures intensify, allocation should lean more toward defensive plays and cash flow certainty, with secondary market activity remaining a leading signal. China Chengxin International analyzed in a research report: At the national level, policy guidance in housing and urban construction continues to be strengthened, using "quality housing" construction as the lever to systematically enhance residential quality across standards, design, construction, and operation & maintenance, promoting developers to focus on product quality upgrades. The concurrent urban renewal efforts, leveraging the promotion of mature experience and targeted central fiscal support, have established a standardized and efficient implementation framework, effectively resolving implementation challenges and forming a new development paradigm where housing quality improvement and urban renewal work in synergy. BOC International Securities stated that the property market has seen a "mini spring rally" over the past two months, but its sustainability remains to be observed, with subsequent trends depending on inventory destocking progress and whether prices stabilize. The continuation of the phased recovery also requires stronger policy support. Attention should be paid to the sequence of "late-April Politburo meeting — May ministerial detailed rules — local execution." We expect that the positive stance is likely to continue under the existing "stabilizing real estate" framework, with greater emphasis on implementation and policy coordination. In Q2, attention can be given to high-frequency fundamentals and the pace of local policy implementation, where policy-driven trading opportunities exist. Additionally, a "fundamental inflection point" may emerge around Q4, potentially reflected in a narrowing decline in second-hand housing prices. From an investment perspective, most property developers made relatively large impairment provisions in 2025, and may consolidate at lows in 2026, meaning sector profit margins and earnings could rebound in 2027, thereby driving a reassessment of 27E valuations by the market in Q4 this year. Beyond that, some commercial real estate companies with investment properties have already proactively positioned themselves in new business formats, new models, and new scenarios, making them better equipped to seize opportunities in the new consumption era.
Apr 30, 2026 19:48[Environmental Protection in Northern China Affected Galvanizing Operating Rates]: This week, the operating rate of the galvanizing industry was 58.75, down 0.13 percentage points WoW. Raw material side, zinc prices fluctuated at highs this week, and galvanising enterprises mainly digested inventories, but with only small volumes of earlier price-fixed purchases and long-term contracts, zinc ingot inventories at galvanising enterprises edged down. The operating rate declined this week, mainly due to environmental protection-driven production restrictions in some northern regions, which affected operations.
Apr 3, 2026 15:17SMM News: Following our previous analysis of the transportation and wind power sectors, this installment shifts focus to the critical demand drivers in the consumer and construction domains: White Goods , Consumer Electronics , and Real Estate-related applications (Elevators and Power Tools). While these sectors individually consume less magnetic material per unit compared to New Energy Vehicles (NEVs), their sheer aggregate volume makes them indispensable pillars of the Neodymium-Praseodymium (Pr-Nd) market. However, data from early 2026 reveals a troubling trend of stagnation and structural contraction across these traditional strongholds. I. White Goods: The Dual Pressure of Production Slumps and Material Substitution In the white goods sector, Neodymium-Iron-Boron (NdFeB) magnets are primarily utilized in two key applications: compressors for inverter air conditioners and motors for drum and impeller washing machines . 1. Air Conditioners: A Sharp Contraction in Output and Dosage According to data from the National Bureau of Statistics (NBS), China’s cumulative air conditioner production for January-February 2026 stood at 40.118 million units , a staggering 35% year-on-year (YoY) decline compared to the 61.921 million units produced in the same period of 2025. (Reason: This drastic drop is attributed to a combination of factors: firstly, an unusually mild winter across major consumption regions significantly dampened heating demand, leading to a destocking cycle among distributors. Secondly, the real estate sector’s continued downturn has severely curtailed new housing completions, directly reducing the installation of centralized and split AC systems. Lastly, high inventory levels carried over from 2025 forced manufacturers to aggressively cut production schedules in Q1 2026 to avoid capital lock-up.) Looking at the full year, SMM forecasts a marginal growth of 0.96% for 2026, with total annual production projected at 271.095 million units . (Reason: The near-flat growth outlook reflects a mature market saturation where replacement demand, rather than new installations, drives volume. While export markets offer some resilience against domestic weakness, rising trade barriers and logistical costs in key regions like Europe and North America are expected to cap significant expansion.) Applying SMM’s calculation model: Inverter Penetration: 99% NdFeB Motor Penetration: 92% Specific Consumption: Assumed at 100g/unit for 2026. Based on these parameters, the total NdFeB consumption for the air conditioner sector in 2026 is estimated at 24,691 tons , representing a 23% decrease from the 29,163 tons consumed in 2025. The core driver of this decline is twofold: first, the persistently high prices of Pr-Nd since the second half of 2025 have accelerated the industry’s cost-reduction initiatives. Second, there is a clear technological shift towards minimizing rare earth usage. The average single-unit dosage has dropped from 120g/unit in 2025 to 100g/unit in 2026 , as manufacturers optimize motor designs and, in some lower-end models, substitute with ferrite magnets or induction motor technologies where efficiency standards allow. 2. Washing Machines: A Slow Erosion of Demand For January-February 2026, China’s cumulative washing machine production was 18.58 million units , a slight 0.3% YoY decline from the 18.51 million units in the same period of 2025. (Reason: The stability in production volumes masks underlying weakness. The slight dip is primarily due to weak consumer confidence impacting discretionary spending on home appliance upgrades. Furthermore, the export market for washing machines has faced headwinds from sluggish global economic growth and intensified competition from Southeast Asian manufacturing hubs, offsetting modest domestic recovery efforts.) SMM projects a full-year growth rate of 3.1% for 2026. (Reason: This modest recovery is underpinned by government-led "trade-in" subsidy policies aimed at boosting domestic consumption of energy-efficient appliances. Additionally, product innovation in the high-end segment, such as washer-dryer combos and smart features, is expected to stimulate some replacement demand, though the overall ceiling remains low.) Demand Calculation Logic: Drum Washer Penetration: 63% (High-end, 98% use NdFeB) Impeller Washer Penetration: 28% (Mid-range, 50% use NdFeB) Specific Consumption: 290g/unit for drum washers; 240g/unit for impeller washers. Under this model, the total NdFeB demand for washing machines in 2026 is estimated at 27,204.52 tons , a 0.2% decrease from 27,262 tons in 2025. The sector is experiencing a slow but steady erosion of demand. While high-end drum washers rely heavily on efficient NdFeB motors to meet stringent energy labels, the volatility of rare earth prices is prompting manufacturers to cautiously explore alternative motor designs or reduce magnet grades in non-critical applications. Consequently, the industry has adopted a strategy of gradual reduction rather than abrupt substitution, balancing performance requirements with cost control. Outlook: The trajectory for white goods in 2026 is undeniably pessimistic. Both production volumes and technical intensity (dosage per unit) are trending downward, creating a double drag on Pr-Nd demand. II. Consumer Electronics: Volume Resilience vs. Intensity Decline The consumer electronics sector, modeled by SMM, comprises four main segments: Mobile Phones , Tablets , Desktops/Laptops , and Smartwatches . These devices utilize NdFeB primarily for acoustic components (speakers/receivers) and haptic feedback motors, with emerging uses in magnetic charging interfaces. The specific consumption is generally low, ranging from 2-5g/unit , except for desktops which average 15g/unit . Market Performance (Jan-Feb 2026): Mobile Phones: 220 million units (+6.8% YoY). Micro-computer Equipment: 41.956 million units (-31% YoY). Breakdown: 21% Tablets, 27% Desktops, 52% Laptops. Smartwatches: 8.196 million units (+7.8% YoY). (Reason: The divergence in performance is stark. Mobile phone growth is driven by the global rollout of AI-enabled handsets and the replacement cycle for 5G devices, particularly in emerging markets. Conversely, the sharp collapse in micro-computer equipment reflects the post-pandemic normalization of demand; the massive stockpiling of devices during 2020-2022 has led to a prolonged digestion phase. Additionally, extended device lifespans due to improved hardware durability have further suppressed replacement rates for PCs and tablets.) 2026 Full-Year Forecast: SMM anticipates a 1% growth for mobile phones and micro-computers combined, and a 5% growth for smartwatches. (Reason: The muted outlook for computing devices stems from persistent macroeconomic uncertainty and corporate IT budget tightening. For smartwatches, growth is fueled by increasing health-monitoring capabilities and deeper ecosystem integration with smartphones. However, the entire sector faces a cloud of uncertainty due to escalating geopolitical tensions affecting supply chains and rising memory chip prices, which may force OEMs to revise production targets downward later in the year.) Demand Estimation: Mobile Phones: 3,109.8 tons Micro-computers: 2,018.9 tons Smartwatches: 125.06 tons Total 2026 Demand: 5,253.76 tons , a 3% decline from 5,421.19 tons in 2025. The primary driver for this decline is the continuous, albeit slow, reduction in specific consumption. As miniaturization advances and alternative magnetic materials improve, the amount of NdFeB required per device is shrinking. Despite the relatively low single-unit dosage, the massive scale of the consumer electronics industry ensures it remains a significant consumer of NdFeB. Moreover, this sector is characterized by highly standardized supply chains, where major OEMs maintain binding agreements with certified magnet suppliers, making demand relatively stable but resistant to price-driven spikes. III. Real Estate Related: Elevators and Power Tools The final segment covers industries tightly coupled with the real estate cycle: Elevators and Handheld Power Tools . 1. Elevators: Policy Support vs. Structural Headwinds In January-February 2026, elevator production reached 150,000 units , a 7.1% YoY increase . (Reason: This short-term surge is largely attributable to the acceleration of projects that were delayed in late 2025, as developers rushed to meet pre-delivery deadlines before stricter regulatory inspections took effect. Additionally, government mandates for retrofitting old residential communities with elevators in urban renewal zones provided a temporary boost to order books.) However, SMM forecasts a full-year contraction of -3% for 2026. (Reason: The long-term outlook is grim due to the fundamental slowdown in new residential construction starts, which remain at multi-year lows. The debt crisis plaguing major property developers continues to stall new project launches, directly impacting the demand for new elevator installations. While the retrofit market offers some support, it is insufficient to offset the collapse in new building commissions.) Calculation: Energy-saving Elevator Penetration: 90% Specific Consumption: 6 kg/unit (for energy-saving models). Total 2026 Demand: 7,222.6 tons , a 1.3% increase from 7,125.3 tons in 2025. (Reason for Growth: The slight increase in total tonnage despite falling production volumes is entirely driven by the rising penetration of energy-saving elevators. Stricter national energy efficiency standards (GB standards) are forcing manufacturers to adopt permanent magnet synchronous motors (PMSM) over traditional asynchronous motors, thereby increasing the average NdFeB dosage per unit even as the total number of units declines.) 2. Handheld Power Tools: A Direct Casualty of Property Slump Production of handheld power tools in Jan-Feb 2026 was 29.566 million units , down 0.24% YoY . SMM projects a -3% decline for the full year 2026. (Reason: The downturn is inextricably linked to the stagnation in the global and domestic real estate markets. Reduced renovation activities and a slowdown in infrastructure projects have dampened demand for professional-grade tools. Furthermore, high inventory levels in distribution channels across North America and Europe, resulting from over-ordering in 2024, have led to a prolonged period of destocking.) Definition & Scope: According to the National Bureau of Statistics, handheld electric tools refer to portable motor-driven tools operated by hand, including electric drills, grinders, sanders, saws, and screwdrivers . These products are highly sensitive to housing turnover and renovation rates. Demand Calculation: NdFeB Penetration: 60% Specific Consumption: 80g/unit Total 2026 Demand: 9,134 tons , a sharp 13.4% drop from 10,548 tons in 2025. The significant contraction in this sector underscores the deep correlation between the property market and industrial metal demand. As the real estate sector remains in a prolonged adjustment phase, the downstream demand for power tools—and consequently NdFeB—faces sustained pressure. Conclusion The analysis of white goods, consumer electronics, and real estate-related sectors paints a picture of structural weakness for 2026. While niche policy drivers (like energy-saving elevator mandates) provide isolated pockets of growth, the overarching trends are defined by production saturation, inventory destocking, and aggressive material substitution . The combined effect of lower production volumes and reduced single-unit dosages creates a formidable headwind for Pr-Nd prices. In the final installment of this series, we will pivot to the future: examining the burgeoning demand from Low-Altitude Economy (eVTOLs), Robotics (Industrial and Service), and the relentless expansion of Electric Two-Wheelers . These emerging sectors may hold the key to offsetting the declines observed in traditional industries and reshaping the long-term demand curve for rare earth magnets.
Mar 23, 2026 23:33[SMM Silicone Weekly Review: Downstream Procurement Sentiment in the Silicone Market Remained Cautious, and New Order Transactions Were Relatively Weak] After completing the price increase last week, quoted prices generally remained stable this week, but actual market transactions were relatively weak. Cost side, affected by geopolitical developments, raw material methanol prices held up well, which also provided some support for silicone DMC prices. However, subsequent impacts and changes still require close attention to the extent of raw material price fluctuations and the duration of their effects.
Mar 12, 2026 17:37Quzhou City, Zhejiang Province, has introduced a robust home purchase subsidy policy. Recently, departments including the Quzhou City Housing and Urban-Rural Development Bureau jointly issued a notice, introducing multiple measures to stabilize the real estate market, such as offering group purchase subsidies for home purchases, implementing improved home purchase subsidies for families with multiple children, deepening the integrated use of housing vouchers across the city, accelerating the improvement of the housing security system, and launching a campaign to distribute consumption vouchers for home purchases in the Smart New City. "Quzhou's new real estate policies released in mid-year mainly focus on home purchase subsidies, aiming to support housing consumption," Lu Qilin, Research Director of the 58 Anjuke Research Institute, told reporters. According to the notice, individuals who subscribe to newly-built commercial residential properties in the urban area of Quzhou City (projects that have obtained their first pre-sale permits since 2021) during the 2025 real estate consumption promotion campaign will be reported by participating real estate enterprises to the corresponding housing transaction departments. The housing transaction departments in the urban area will group every 10 successful purchases (groups) and provide a group purchase subsidy of 20,000 yuan per unit to homebuyers. The group purchase subsidy is limited to 300 units and will be available for two months, or until the quota is exhausted. In terms of implementing improved home purchase subsidies for families with multiple children, starting from June 20, 2025, families with multiple children purchasing newly-built commercial residential properties in the urban area of Quzhou City (projects that have obtained their first pre-sale permits since 2021) will be eligible for improved home purchase subsidies. Specifically, families with two children who sign a "Zhejiang Province Commercial Housing Sales Contract" for a residential property with a floor area of 100 m² or more can apply for an 80,000-yuan subsidy. Families with three children who sign a "Zhejiang Province Commercial Housing Sales Contract" for a residential property with a floor area of 120 m² or more can apply for a 200,000-yuan subsidy. Subsidies will be issued in the form of housing vouchers, which can be used in conjunction with other types of housing vouchers. This policy will be implemented on a trial basis for one year. In addition, the Smart New City Management Committee, in collaboration with some real estate enterprises within its jurisdiction, has jointly launched home purchase consumption vouchers. Individuals purchasing newly-built commercial residential properties in projects participating in the consumption promotion campaign will receive a home purchase consumption voucher subsidy of 600 yuan/m² based on the floor area of the residential property with ownership rights specified in the "Zhejiang Province Commercial Housing Sales Contract" (the subsidy will be calculated based on the floor area corresponding to the additional amount paid after deducting the value of various housing vouchers from the total housing price; for trade-in scenarios, the excess amount can be subsidized after complying with the policy requirements of the implementing entity), with a maximum subsidy of 100,000 yuan per unit. This subsidy campaign will be conducted simultaneously with the 2025 city-county coordinated real estate consumption promotion campaign, and there will be no total limit on the distribution of consumption vouchers. Lu Qilin pointed out that Quzhou's current policies differ from those previously announced in other cities and possess certain innovative and referential values. Firstly, in the latest policies, the three subsidies—group purchase subsidies, home purchase subsidies for families with multiple children, and home purchase consumption subsidies—are implemented concurrently, breaking away from the traditional "single subsidy-focused" model adopted in various regions. Second, multi-child subsidies are implemented in a tiered manner, with different amounts for second and third children, and the subsidy for third children is more generous. Third, real estate developers directly subsidize homebuyers in the form of consumption vouchers, and the subsidy amounts are not low. This differs from the common model of "relying on intermediary channels with high commissions," allowing homebuyers to directly benefit while also reducing the marketing costs of real estate developers. He further stated that Quzhou's strong support for housing consumption through subsidies may be related to changes in the local market. According to data from 58 Anjuke Research Institute, the recent interest in searching for new homes in Quzhou has pulled back YoY. "It can be seen that the local government hopes to promote the 'stabilization and recovery' of the property market through subsidies." In fact, amid the backdrop of a pullback in market enthusiasm, many regions have recently introduced home purchase subsidy measures. On June 11, Yuhang District of Hangzhou City issued new property market policies, including pilot promotion of "high-quality housing" construction, optimization of housing provident fund services, and implementation of home purchase support policies. According to the latest policies, Yuhang District encourages real estate developers to carry out various activities such as home purchase sales promotions, offering certain discounts to homebuyers. From June 10, 2025, to June 30, 2025, for projects that carry out home purchase sales promotions, a subsidy of 40,000 yuan per unit will be provided to homebuying families that purchase newly built commercial residential properties in the corresponding projects after the real estate ownership certificates for the purchased properties are obtained. The total subsidy amount is 16 million yuan, and it will be distributed on a "first-come, first-served" basis according to the online contract signing time until the funds are exhausted. Yuhang District has also extended the implementation period of special home purchase subsidies. On the basis of implementing the municipal-level high-level talent (categories A-D) home purchase subsidies, high-level talents who meet the criteria (municipal-level category E, district-level category E, and above) purchasing newly built commercial residential properties in Yuhang District will be eligible for a maximum home purchase subsidy of 200,000 yuan. The policy implementation period has been extended to December 31, 2025. In addition, Chongqing issued six policies related to housing consumption on May 30, mentioning that for newly purchased commercial residential properties (with completed online contract registration and deed tax payment) in the central urban area with a single-unit floor area of over 140 m², the district government (administrative committee) where the property is located will provide a subsidy of 0.5% of the total property price. The Hefei Housing Security and Real Estate Administration Bureau issued a notice on May 29, stating that the relevant policies on home purchase subsidies in Hefei will be extended until May 14, 2026. Industry insiders pointed out that, based on the transaction situation in May this year, there are signs of a pullback in the market, and downward pressure on housing prices has emerged during the adjustment process. Various regions need policy support to further stabilize the market. "Since Q2, some new phenomena have emerged in the market, and the pressure for the property market to stabilize and recover has increased. For example, the listing volume of second-hand homes has risen rapidly, while the decline in second-hand home prices has accelerated. Meanwhile, during the implementation of "high-quality housing" projects, some newly developed projects have had a certain impact on old planned projects and second-hand homes, making it difficult for some projects to sell. " said Li Yujia, Chief Researcher at the Guangdong Housing Policy Research Center. According to monitoring data from E-house China Research Institute, in May this year, the sales area and sales volume of commercial housing nationwide were 71 million m² and 0.71 trillion yuan, respectively. Although they increased by 10.3% and 13.1% MoM from April, they decreased by 3.3% and 6% YoY, respectively. "Looking at a longer timeframe, the monthly sales area was the lowest for the same period since 2011, and the monthly sales volume reached the lowest for the same period since 2016," said an analyst from E-house China Research Institute. Chen Wenjing, Director of Policy Research at the China Index Academy, pointed out that the State Council executive meeting on June 13 set the tone to "drive the real estate market to stabilize and recover with greater force," sending a positive signal of further policy intensification that will have a positive impact on the market. "The top leadership has clarified four key areas for policy efforts going forward: stabilizing expectations, activating demand, optimizing supply, and mitigating risks. The implementation and follow-up of these policies are expected to be crucial in promoting the market to 'stabilize and recover,'" Chen Wenjing added.
Jun 17, 2025 21:45To boost market vitality, Guangzhou has taken a crucial step in optimizing its real estate policies. On June 13, Guangzhou released the "Implementation Plan for Special Actions to Boost Consumption (Draft for Public Comment)", seeking public feedback. The plan explicitly proposes to "systematically reduce consumption restrictions, optimize real estate policies, comprehensively lift purchase restrictions, sales restrictions, and price caps, and lower down payment ratios and interest rates for loans." This draft for public comment views real estate consumption as a "key link" in boosting the overall vitality of the consumer market. Industry analysts generally believe that the implementation of this series of policies will effectively stimulate Guangzhou's property market and accelerate the process of stabilizing housing prices. More critically, Zhang Bo, President of the 58 Anjuke Research Institute, stated that Guangzhou, as a first-tier city, sending a comprehensive and clear signal of policy easing, indicates an increased likelihood of further policy relaxation in first-tier cities. Clear Signal of Comprehensive Easing "This move marks Guangzhou as potentially the first first-tier city in the country to comprehensively lift the 'four restrictions'—purchase restrictions, sales restrictions, price caps, and loan restrictions," Zhang Bo told reporters. In fact, Guangzhou had already laid the groundwork for easing real estate policies. Chen Xueqiang, Research Director of the South China Branch of the China Index Academy, said in an interview with reporters that the comprehensive lifting of sales and purchase restrictions mentioned in this "Draft for Public Comment" had already been fully implemented in Guangzhou in May and September 2024, respectively. Although no official document had been previously issued regarding the lifting of price caps, the policy had already been in practice, meaning developers still needed to register prices, but the government no longer provided guidance prices. Regarding credit policies, Chen Xueqiang added that the current down payment ratios for first-time and second-time commercial loans in Guangzhou are both 15%, with the first-time commercial loan interest rate at 3% and the housing provident fund interest rate at 2.6%, which are already at relatively low levels. There is room for further reductions in the down payment ratios for housing provident fund loans in the future. From the perspective of Guangzhou's own real estate market situation, policy adjustments are also very necessary. According to Zhang Bo, based on housing price data released by the National Bureau of Statistics, Guangzhou is a first-tier city facing relatively significant downward pressure on housing prices, with both the new and second-hand housing markets remaining in a downward trend this year. Although Anjuke's online data shows that the overall second-hand listing prices stabilized in June, price declines were more pronounced in peripheral areas such as Baiyun, Panyu, Nansha, and Zengcheng. "Therefore, by comprehensively lifting purchase restrictions, sales restrictions, and price caps, and lowering down payment ratios and interest rates for loans, the aim is to eliminate administrative intervention, allow the market to return to supply and demand-driven dynamics, boost property transactions, and accelerate the stabilization of housing prices."Zhang Bo said. Chen Xueqiang also believes that the draft for public comments explicitly expands the scope of cancellation to include restrictions on resale and price caps, and emphasizes reducing down payment ratios and interest rates. This is a comprehensive confirmation of the policies already implemented, sending a strong signal of easing to the market. Several analysts have pointed out that among first-tier cities, Guangzhou has frequently taken the lead in introducing easing measures in the past, and the new policies in Guangzhou this time may continue to trigger a chain reaction, with other first-tier cities potentially following suit in relaxing their policy restrictions. Multi-dimensional Efforts to Activate Demand In addition to easing core restrictive measures, Guangzhou's current plan also deploys measures from multiple angles, aiming to activate latent demand and comprehensively meet housing consumption needs. The plan explicitly proposes to steadily advance the renovation of urban villages and old residential communities, with plans to initiate renovation of over 150 old residential communities and upgrade over 9,000 old residential elevators by 2025, achieving fixed asset investment of 100 billion yuan in urban village renovation. "Such quantitative targets demonstrate Guangzhou's emphasis on urban renewal and its determination for sustained investment," Zhang Bo analyzed. As a core supporting measure for optimizing Guangzhou's real estate policies, the renovation of old residential communities has been deeply advanced in recent years, leading the nation. Through institutional innovation, diverse participation, and precise implementation, it has achieved a positive interaction between improving people's livelihoods and urban development. Meanwhile, Yan Yuejin emphasized that urban village renovation will effectively promote the release of latent home-buying or housing demand. The plan also proposes to "advance the use of special loans to purchase existing commercial housing as resettlement housing." In fact, Guangzhou has been at the forefront nationwide in terms of special bond acquisitions and storage. Yan Yuejin believes that the mention of this in the current plan indicates that special loans will continue to play a significant role in the subsequent acquisition of existing commercial housing for resettlement purposes. Furthermore, the plan requires the continuous optimization of housing provident fund usage policies, supporting depositors in applying for individual housing loans from the housing provident fund while withdrawing funds from it to pay for home down payments, and further optimizing policy measures for rent extraction. Industry insiders believe that through the comprehensive withdrawal of restrictive policies, the continuous optimization of credit policies, as well as a stimulus policy package of supporting measures including urban village renovation, utilization of existing housing, and housing provident fund support, Guangzhou is striving to unblock the housing consumption chain and inject confidence into the market. If the policies are smoothly implemented, Guangzhou will not only become the first first-tier city to bid farewell to the era of "four restrictions" (restrictions on purchases, sales, prices, and loans), but it will also provide a reference sample for other major cities.
Jun 14, 2025 20:13