After a prolonged wave of price cuts, the automotive market has entered a rare price-hike cycle in the fiercely competitive year of 2026. Changan Automobile and BYD have both recently announced price increases on select models. Changan's Qiyuan Q07 Tianshu Intelligent Laser Edition has seen its official suggested retail price raised by 3,000 yuan, while BYD's optional add-on price for the assisted-driving laser edition on certain models will increase from 9,900 yuan to 12,000 yuan — a rise of 2,100 yuan. The announcements have sent shockwaves through the industry.

[Electric Drive Assembly Designated Orders Landed, Magnesium Alloy Opens Up Incremental Space in Automotive Sector] Recently, the application of magnesium alloy in the lightweighting of NEVs accelerated, with semi-solid die casting and large-scale integrated molding technology becoming the mainstream direction. Orders and capacity for core components such as electric drive housings and auto body structural parts advanced simultaneously.

On March 30, 2026, the “ultra-large, corrosion-resistant, creep-resistant” magnesium alloy e-drive housing jointly developed by Changan Automobile, Shanghai Jiao Tong University, Chongqing University, Chenzhi Lightweighting, and Qingshan Industry was successfully trial-produced through die casting at Fengyang Aiersi, achieving a lightweight transition of “replacing aluminum with magnesium.”

[Automotive Market Updates] It was reported that on the highly automated production line jointly developed by Changan Automobile and its partner, the CAOA Group, the first batch of locally manufactured Changan vehicles in Brazil slowly rolled off the line. Recently, Changan Automobile's Brazil plant, located in Anápolis, Goiás, officially commenced production, marking a new milestone in China-Brazil industrial cooperation. In addition, Changan Automobile's products have entered 118 countries and regions worldwide, and the company has 76 factories outside China.

Following unanimous approval in a joint review by six departments of the Yongchuan District Intelligent Connected Vehicle Policy Pilot Zone in Chongqing, Changan Automobile was officially granted an L4 Robotaxi testing license, becoming the automaker qualified to conduct fully compliant, full-scenario real-world testing of L4 autonomous driving.

Changan Automobile released an announcement on the record of its investor relations activities, stating that the company’s overall sales target for 2026 is 3.3 million units, including 1.4 million new energy units and 750,000 units outside China. Over the next three years, it will launch a cumulative total of 43 new products, including 35 new energy car models; 26 new products will be launched in markets outside China, covering more than 140 countries and regions.